Tuesday, November 1, 2016

Building a Market through the Web & Social Media

I will be doing a lecture on Building a Market through the Web & Social Media as part of an all day event with other speakers.

Date: December 3, 2016 1:00pm to 3:00pm 

LOCATION: New Hampshire Institute of Art, Fuller Hall, Digital Lab RM. 202, 156 Hanover St, Manchester, NH

Register Now! (Limited Seating) 

When it comes to building a world-wide market for their work, creatives are becoming much more entrepreneurial, venturing out with a content-driven approach to discover new pathways for their work to flourish and prosper. Throughout the highly visual lecture, topics such as making money through your website traffic and social media, establishing partnerships with affiliate programs, incorporating robust resources (e-zines, blogs, cell apps, podcasts, videos, live webinars, QR Code add-ons for print materials, etc.), using e-commerce shops for downloadable products and print-on-demand merchandise, introducing new media promotional strategies and building a consumer marketplace online. For creatives that want to capture an international audience, broaden their reach and expand their revenue stream, this lecture will be an insightful glimpse as to what is possible with new media.

Digital Identity Workshop Full Day

Digital Identity: Extending your Audience Through Image Creation and Design

December 3, 2016 9:00am-3:00pm

New Hampshire Institute of Art Fuller Hall, Digital Lab RM.202, 156 Hanover St. Manchester, NH.

In this one-day workshop we will cover methods for creating a smart, savvy and professional web presence. The morning will focus on producing images, and organizing and formatting them to fit a website. In the afternoon session, you will learn how to communicate through social media, marketing strategies, and website design. Participants will begin work on social media presence and learn about the importance of consistent branding. Bring images to work with, and any logos and content you have already created. Please also have a way to store digital media in mind be it a flash drive, Dropbox or other method.

The goal of this workshop is to help students, alumni and members create photographs of their artwork and learn some techniques for using the images on the web. Gary Samson, Photography Chairperson, will help attendees photograph one or two pieces of their artwork and will briefly go over various techniques for non-photographers to produce photographs of their work for social media and the web. Gary will do a short overview of how Lightroom can be used to manipulate images. NHIA Professor Mike Ariel will then be addressing how to label art work and use the SlideShow module inside Lightroom. He will demonstrate how to organize, create and export a finished slideshow. NHIA Professor Lisa Cyr will talk about creating websites and social media pages.

Creating and Manipulating Images for the Web
9:00am - 10:00am: Gary Samson, Photography of artwork and simple techniques to help non-photographers to photograph artwork

10:00am - 11:00am: Gary Samson, Overview of Lighroom

11:00am - Noon: Mike Ariel, Creating a Slideshow in Lightroom

Pizza Lunch
Noon - 1:00pm

Extending your Audience
1:00pm - 3:00pm: Lisa Cyr, Websites and Social Media

Please make sure to register for this event as seating is limited. Register Here: https://nhia.ejoinme.org/digitalidentity

Please RSVP through the event listing on Facebook if you would like to only attend the afternoon session: https://www.facebook.com/events/204131423354661/

This workshop is free for NHIA students, alumni and members using the discount code. The cost is $20.00 for the general public. For additional information please contact, saraceaser@nhia.edu.


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